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Home / Calculators / E-commerce & Marketplace Pricing Calculator (Markup Formula)

E-commerce & Marketplace Pricing Calculator (Markup Formula)

Determine your ideal product selling price across online marketplaces and e-commerce stores. Factor in wholesale product cost, platform percentage commissions, flat selling fees, packaging, and taxes to guarantee healthy net margins.

1. Direct Product Costs

$

What you paid your wholesale supplier or manufacturing cost.

$

Boxes, bubble wrap, poly mailers, and label supplies.

2. Platform Commission & Taxes

%
$
%

3. Target Profit Margin

20% líquido

Net profit margin you want to keep after all costs.

Pricing Breakdown
Suggested Retail Price
$80.65

preço ideal para cadastrar no anúncio

Net Cash Profit$16.13por venda
Effective Markup Multiplier2.02xsobre o custo
Break-Even Price:Minimum selling price with zero net profit.
$60.98

Revenue Distribution Breakdown

Product Cost (COGS)
49.6%$40.00
Packaging & Supplies
4.3%$3.50
Marketplace Commission
14.0%$11.29
Platform Fixed Fee
8.1%$6.50
Sales Taxes
4.0%$3.23
Seller Net Profit
20.0%$16.13
The Classic Pricing Mistake:Never simply mark up product cost by adding a percentage (e.g. cost + 30%). Platform commissions and sales taxes apply to the FINAL selling price. Gross margin markup formulas ensure your business stays profitable.

How it works

1

Select a marketplace preset or custom channel configuration.

2

Input item acquisition cost (COGS) and packaging/handling costs.

3

Set platform percentage commission, flat transaction fees, and sales tax rate.

4

Choose target net profit margin and inspect suggested price, markup multiplier, and cash profit.

Frequently asked questions

Is it really free?

Yes. The site is supported by ads, so you never pay or need to create an account.

Why is cost-plus markup risky for marketplace sellers?

Marketplaces take their cut from the final transaction price, not wholesale cost. Simply marking up cost leaves sellers vulnerable to margin compression from commissions, shipping surcharges, and payment fees.

Does it work on mobile?

Yes. The page adapts to your screen and does not require installing any app.